(04 Jan 2021, 8:30 am)omnicity4659 wrote Wouldn't Northern Coaching be a better brand to use? Bearing in mind that "X-lines Escapes" would be only consigned to advertising and paperwork. And it isn't actually an eXpress line.X-Lines Escapes would just be the marketing brand and paperwork, no route numbers etc.
Not to mention the uproar it would cause to independent operators. Lothian is a good example of what happens.
Could market it as:
X-Lines Escapes, great days out brought to you by Go North East!