(24 Jan 2021, 11:29 pm)S813 FVK wrote While I agree with a number of the points being made, I do think it's perhaps a bit unfair to be using brands that were designed before any geographical colouring strategy was dreamt up as means to criticise it.
This scheme is going to take some time to roll out fully - there are going to be exceptions to the rules running around the region for a while yet.
Sorry maybe I wasn’t clear, I understand that that Prince Bishops and Coast & Country pre-date this ‘coloured zone’ approach to branding. The point I was trying to make was what do you do with those two routes mentioned which have been purple and green respectively for 10-15 years now? Give them a new colour scheme completely just to fit in with this new idea? Even though, people in Consett, Stanley, Chester-le-Street and Sunderland would (hopefully) identify that the green bus is the 78. Likewise with the 20. And take the Coast & Country service 8. Does it go Red to fit Sunderland’s colour or pink to match Washington? And what colour is Stanley? Never mind the fact the 8 interworks (or used to) with the 78 so you’d need some yellow to represent Consett too. I can’t wait for the new red/green/yellow Coast & Country brand!