(26 Jan 2021, 10:02 am)Dan wrote I had nothing to respond to any of the other points that you raised. The section of your response that I quoted inferred further reasoning for your opinion that this branding strategy is flawed (in that there is no 'big pink' bus in Washington, because the one that is big and pink, is only 30% pink). Your reasoning was actually flawed itself.
Whilst I still maintain that the original comment has been taken too literally, some of the points Andreos1 in particular has raised are interesting, and are less subjective. Though I haven't responded to them either, on the basis that I had nothing further to contribute to the debate (and gone are the days where we'd have hours upon hours of differing opinions with no 'proper' debate), it would be interesting to see whether he'd be willing to anonymously ask some of these questions to Martijn as part of Go North East's live Q&A session planned for Global Community Engagement Day:
https://newsroom.gonortheast.co.uk/news/...ary-419678
Well then I think you’ve missed the overall point, taken one mistake on my part to discount the rest of the argument being made. Connections 4 being painted 70% pink doesn’t fix this ‘strategy’.
Remove the colour of the bus for the second. Little Coaster works because they are a collection of shorter bus services which serve predominantly North Tyneside, the name a clear reference to a bus actually called the “Coaster” which goes further afield to Newcastle City Centre and the MetroCentre. The fact of the matter is there’ll be no route called the “Pink”, despite the fact the company plans on slapping some pink paint on the front of the Connections 4 service, to make it majority pink. So the “Little Pinks” brands doesn’t make sense, yes there’s another pink bus that serves some part of the town but there’s no brand synergy between the two names. Taking the North Tyneside example; Washington’s minibus network should be “Little Connections”. Bring the colour back in, the North Tyneside examples could have been called “Little Blues” then?