(26 Jan 2021, 2:02 pm)Drifter60 wrote Well then I think you’ve missed the overall point, taken one mistake on my part to discount the rest of the argument being made. Connections 4 being painted 70% pink doesn’t fix this ‘strategy’.
Remove the colour of the bus for the second. Little Coaster works because they are a collection of shorter bus services which serve predominantly North Tyneside, the name a clear reference to a bus actually called the “Coaster” which goes further afield to Newcastle City Centre and the MetroCentre. The fact of the matter is there’ll be no route called the “Pink”, despite the fact the company plans on slapping some pink paint on the front of the Connections 4 service, to make it majority pink. So the “Little Pinks” brands doesn’t make sense, yes there’s another pink bus that serves some part of the town but there’s no brand synergy between the two names. Taking the North Tyneside example; Washington’s minibus network should be “Little Connections”. Bring the colour back in, the North Tyneside examples could have been called “Little Blues” then?
I think thats better than little pinks as it states that they connect different areas (which they do) and that they connect with the 'Big' Connections 4 service. And then it would match with the North Tyneside version of Little Coasters, Coasters, Cobalt&Coast.