The only thing the MAX brand does is MAX out the buses til they sound, ride and look like garbage. I don't mind a pulsar, but the difference between one used on local routes and on the X12/X66 is very noticeable, and not in a good way for the MAX brand.

Lets not forget too that Arriva have had a new livery since 2017 and yet most of the buses are still carrying the 2009 livery.