(25 Feb 2021, 1:44 pm)streetdeckfan wrote If 'any sensible operator' would do it, then why are basically none of the main operators doing it?

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You tell me? Does it honestly increase passenger numbers by having buses painted in jazzy colours and given silly brand names? 99.9% of punters are not interested in the slightest I'd imagine as long as it turns up on time and is comfortable to sit in.