(25 Feb 2021, 4:46 pm)omnicity4659 wrote Yes, when done properly, it does. Arriva recorded growth on their Northumbria Sapphire and Max services after every upgrade.If Arriva were willing to put the time & money in, the MAX brand could be as good as GoNE's X-Lines.
Branding raises awareness to the route existing, a physical object driving past someone is one of the best forms of advertising, ultimately keeping you in a job.
RE: Max Brand