(25 Feb 2021, 4:46 pm)omnicity4659 wrote Yes, when done properly, it does. Arriva recorded growth on their Northumbria Sapphire and Max services after every upgrade.I keep myself in a job by turning up to work every day, not because the bus is painted a certain colour.
Branding raises awareness to the route existing, a physical object driving past someone is one of the best forms of advertising, ultimately keeping you in a job.
RE: Max Brand