At the risk of drifting off topic, apologies if so, I feel as if there is a 'group think' within large parts of the industry. Where I, as a potential passenger (not customer), am told what I want. All of the frilly stuff. Your fancy brands, wifi etc. But in actual fact, I don't want any of it. Yes, there's a place for it on certain services - your Arriva inter urban expresses as an example - but for the most part it's superfluous. A gimmick. I'm exactly the sort of person the industry should be chasing, yet if I didn't have an interest I wouldn't get the bus at all. It's an inconvenience when my car isn't available. For me, the industry needs to shift away from the 'a bus journey is a purchase of choice' mentality back to a 'provide a public service' mentality.