(03 Apr 2021, 1:30 pm)Ianthegoon wrote I think the branding confusion point was being made because the X11 and the X9 / X10 share both branding AND destinations - the punter can look at the front, recognise it as "an X-Lines that's going where I want", and attempt to get on.
Exactly this!
A strong corporate identity, with a brand name they're wanting people to recognise.
Welcome to X-lines, your fast, direct bus links from Go North East to get you to work, to the shops, or off for a nice day out.
Buses are comfortable and easy to spot in their smart gold colour scheme. With free Wi-Fi and USB charging on board, great value fares, next-stop announcements and drivers that are helpful and friendly, it really is the best way to go.
Source: https://www.gonortheast.co.uk/x-lines/
Except the X11. Even though it uses a vehicle allocated to the X9/10, has the brand name plastered all-over, goes to various places the X9/10 does and apparently will use the same drivers...
Punters try and board. Drivers say no. Punter gets pi$$ed off.