(08 Apr 2021, 11:15 am)Dan wrote Absolutely not - you’re giving this forum too much credit and Go North East’s commercial team not enough.
It was always planned for the service to be branded as Seasider, but the artwork hadn’t been completed with the new logo on so the name X-lines was used in the press release and in initial graphics just to get something out. The X11 is not an X-lines service, it doesn’t have a good fit within the X-lines family, and it’s nothing more than an operational decision to allocate an X-lines bus, for all the reasons mentioned previously.
The main promotion elements including the leaflet have all used Seasider, and any previous reference to X-lines in initial comms has been replaced.
Sorry to disappoint...
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Sorry, but I just don't believe you.
Why not just launch it with, get this, no logo!
It's not as if it was a proper launch anyway, and the only place the logo is visible is on the timetable page. The rest just referred to it by its name, so it could have just been called Seasider X11 on socials rather than Xlines X11
It could also just have easily been launches unbranded as shoving the Xlines branding in.
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