Ever since I first became aware of the X11's existence, I have questioned as to whether the service will be a success or not with me leaning on the side of not but would be happy to be proven wrong on this occasion, we will just have to see how things pan out to see if their efforts succeeded or not...
Regardless of opinions, you somewhat have to admire the drive to try to make some changes and launch new stuff in the current landscape, I'm not convinced some of these investments will pay off and to an extent believe that Arriva and Stagecoach's current plan to do as little as possible will pay off more in the long run albeit with some losses, again we will have to wait and see what happens there too...
This probably says more about my cynical way of thinking more than owt else
New service X11