(27 Jun 2021, 6:37 am)Dan wrote It is clearly inspired by Reading Buses - the concept and the name too in this instance - but if it worked well at Reading Buses, then perhaps it can here too.

So, if marketed correctly, a more locally themed brand like ‘Black Cats’ wouldn’t be effective as something named after some fruit? Is the Reading Buses concept not compatible with other names?

I know they’re going to have ‘Sunderland District’ on them, but that clearly isn’t the main focus of the brand here.