(27 Jun 2021, 7:05 am)S813 FVK wrote So, if marketed correctly, a more locally themed brand like ‘Black Cats’ wouldn’t be effective as something named after some fruit? Is the Reading Buses concept not compatible with other names?

I know they’re going to have ‘Sunderland District’ on them, but that clearly isn’t the main focus of the brand here.

Yes, the Reading Buses concept is compatible with other names and I'm not sure I suggested otherwise?

I think 'Black Cats' only works on local services around Sunderland - since its inception 15 years ago, the name has lost its meaning (as a Go North East brand) somewhat, and the services the Sunderland District family will be rolled out to (35, 61, etc) really aren't local bus services in Sunderland for parts of their routes.