(27 Jun 2021, 6:37 am)Dan wrote No.

So the company is being ripped off for designs already paid for by another company, in this case Reading Buses. I'd be laughing my way to the cashpoint.

In the same way that you don’t like the Sunderland District Berries livery, I don’t like your concept. Design is subjective and based on opinion.

Design also relies on constructive feedback and opinion. But thanks for your comment.

Whilst your ‘Wearsider’ name has merit, it wouldn’t fit the brief. The brief was to revive the old Sunderland & District name in a modern way, for the majority of services in Sunderland, to create a network of services which are easily identifiable. Each route will carry this name and a descriptor for the colour of the front of the bus - in this case berries - with the rear of the bus being red. This means that each route is easily identifiable as it approaches (as has been suggested is a good thing above), keeps everything looking standardised (as has been suggested is a good thing above), and means that printed literature, network maps, etc, can all carry out the same colourscheme to create one network.

It is clearly inspired by Reading Buses - the concept and the name too in this instance - but if it worked well at Reading Buses, then perhaps it can here too.

Fair enough to create a Reading-esque network in Sunderland...but "Sunderland District"? It's not exactly the catchiest name. And does GNE really want to put two company names on the sides of their buses...again? Fairly sure it caused brand confusion the last time. (See Northern.)

The colour coding concept is a good one, it's just that the way it's being executed is quite poor and it looks unprofessional.