(25 Jun 2021, 8:23 pm)ne14ne1 wrote Passengers aren’t going to refer to it as that and it’s just too much to be repeated over the NSAs every time the doors close.

(25 Jun 2021, 10:11 pm)Wybus wrote Brand names should be no more than 2 words (excluding “The” or “And”), 3 words are far too clunky that nobody will ever say in real life

(26 Jun 2021, 12:59 pm)mb134 wrote In this example, who is realistically going to be saying "are you getting the Berries tonight?". Compare that to meaningful brands such as the Angel, where that statement would make much more sense. 

(26 Jun 2021, 8:45 pm)Wybus wrote It seems to me far too confusing and basically triple branding “Berries” as part of “Sunderland District” which presumably will have other colours, all of which is part of “Go North East”

Because other people have stated the same things that I would've, Dan. And the last thing I want is to have others reading yet another thread of the same things being repeated all the time.

So find the above quotes as constructive feedback that I echo, along with my posts.

I think some Trentbarton brands and the First colour coded routes are good ideas, but naming things after fruits just doesn't work.