(27 Jun 2021, 5:21 am)Dan wrote Lots of negativity around Best Impressions here but what if - and it’s a big if - their design is only as good as the brief they have been given?

If you don’t like any branding that’s done nowadays, maybe the brief has changed.


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If - and it's a big if - their design is only as good as the brief they've been given; would a reputable design agency, want to associate their reputation on that brief?
The damage to reputation, for the sake of a few silver coins, isn't exactly a business model based on longevity.