(27 Jun 2021, 12:46 pm)Adrian wrote I'm a bit surprised to see a designer completely slate another designer in a public forum. Whatever you think of Ray, he's an extremely well respected designer from his customers and peers alike.
Branding doesn't have to mean something and it doesn't have to be relevant to an area. What relevance does the word 'Microsoft' have to Washington DC where it was founded, yet that is one of the biggest brands in the world?
Bit in bold: Go on then. Lets see what you've got
Much like sending a 'Black Cats' brand to Washington, sending something called 'Wearsider' equally shows little knowledge about the town. Despite being part of the Sunderland since 1974, it is still a contentious issue in Washington that the Urban District Council was abolished and the perception that all their money goes towards Sunderland and the sea front. Branding should always be well researched and avoid these issues.
Despite my thoughts on the name, at least its reverting to be neutral again, much like the Silver Arrows.
2/2A run along the side of the River Wear for the majority of its route, it's less of a connection to Sunderland than having "Sunderlanddistrict" on the side.