(27 Jun 2021, 12:46 pm)Adrian wrote Much like sending a 'Black Cats' brand to Washington, sending something called 'Wearsider' equally shows little knowledge about the town. Despite being part of the Sunderland since 1974, it is still a contentious issue in Washington that the Urban District Council was abolished and the perception that all their money goes towards Sunderland and the sea front. Branding should always be well researched and avoid these issues.

Except…Washington (certainly the part the route serves) is on or within 3 miles of the River Wear so whats the issue?  The bus even crosses Fatfield Bridge…over the Wear…

Personally think the Wearsider concept looks infinitely better than the berries nonsense.  And could easily meet the ‘Sunderland District’ brief by slapping that extra operator name in front of it.  Does Sunderland District Wearsider sound any more ridiculous than Sunderland District Berries?