(27 Jun 2021, 7:21 am)omnicity4659 wrote So the company is being ripped off for designs already paid for by another company, in this case Reading Buses. I'd be laughing my way to the cashpoint.In particular, the word District brings back at best memories of NBC subsidiaries and at worst On the Buses! No wonder Transdev eventually abolished such trading names.
Design also relies on constructive feedback and opinion. But thanks for your comment.
Fair enough to create a Reading-esque network in Sunderland...but "Sunderland District"? It's not exactly the catchiest name. And does GNE really want to put two company names on the sides of their buses...again? Fairly sure it caused brand confusion the last time. (See Northern.)
The colour coding concept is a good one, it's just that the way it's being executed is quite poor and it looks unprofessional.
RE: New 2/2A brand name - Sunderland District Berries