(04 Jul 2021, 7:17 pm)streetdeckfan wrote Okay, so after mulling it over for a while, here's my take. 
I purposely haven't been reading much of this thread so I may be repeating what others have said, or my questions may have already been answered.

First of all, I don't mind Berries. I mean, I don't like it, but I don't mind it.

The bit that I don't like is 'Sunderland District'.

I get that they're going for 'Local Area' + 'Route Brand'. Ie. 'East Gateshead Loop' and 'East Gateshead Rider'. 

But where did District come from? Where's the consistency?

Why are they not 'East Gateshead District Loop'?

Why didn't they just go for 'Sunderland Berries'? That would have been a lot better IMO

Overall, I like the concept of what they're going for, I'm just not sure about the execution