Plus Martin even said that no company is making money. Especially after all the stuff that was said last year about public transport not being safe.

I still saw people complaining when Go North East put out there brand new Coaches and the X Lines X84/5 saying that they wasted money given by government

The rebrand of buses is to get people out there to use buses more. For all we know. These investment into the Coaches for the X9/X10 or any other route that has been rebrand. That it has slightly increased passenger numbers than it did before

Adding trips like the X11 or the B1 or having vintage bus services on them helped number as well

Like Martin said no company is making massive profits