(13 Jul 2021, 12:58 pm)mb134 wrote Stagecoach have had a corporate livery, and very little else, for as long as I can remember. They're also arguably the most recognisable bus company in the country, my mates who don't have the faintest idea about anything that would be discussed on here for example, would always know what a Stagecoach bus was.  

And the "short-sighted" section, didn't GNE do similar with printed timetables a few years back? So much for being "in the vanguard".

Whereas most other companies have some sort of road-stripe and use a similar font to describe a rough operating area, the app and some calling points. With not many clues as to who the operator actually is.
The same localised design he advocates, is copied and pasted all over in various localities across the country...