(13 Jul 2021, 12:30 pm)Andreos1 wrote https://twitter.com/BusAndTrainUser/stat...49474?s=19

Services with desirable localised branding seems to be what Mr French is in favour of.
Not the uniform designs that Arriva and Stagecoach use. 

I hope the irony isn't lost on anyone else, 'cos the sycophants on his twitter seem to have missed it.

Uniform designs that Arriva and Stagecoach use, as oppose to the uniform designs that design agencies use with multiple clients?  

French is a bit of a mark when it comes to branding, and I'm far from convinced that it is a contributor towards organic growth. For example, often when growth was talked about in the past, it often neglected to mention the wholesale changes to the network and amalgamation of services. Of course there's going to be 'growth' on service 1 if service 2 no longer exists, but it is not new customers.

I'm also not convinced that the vast majority of First customers in Penzance will know anything about First's operation in Aberdeen, for example, yet alone care about it sharing the same livery.

(13 Jul 2021, 12:58 pm)mb134 wrote Stagecoach have had a corporate livery, and very little else, for as long as I can remember. They're also arguably the most recognisable bus company in the country, my mates who don't have the faintest idea about anything that would be discussed on here for example, would always know what a Stagecoach bus was. 

And the "short-sighted" section, didn't GNE do similar with printed timetables a few years back? So much for being "in the vanguard".

Yep, and this is typical of French's writing. He neglects to mention that Go-Ahead have also closed travel shops; Chester-le-Street, Washington permanently, and with the Metrocentre one being closed 'due to COVID', I don't think that'll be far behind.