(10 Jan 2014, 9:50 pm)Venturego wrote Sorry!! - Wrong response! - Branding, if adopted should be applied correctly as per Marketing Department instructions. Dilution of Brand in any market results in a negative effect on the Company & Brand. Brands should reflect Core Values, Image, Personality but most importantly Unique Selling Proposition. - How is that achieved by Garages sending out any available bus regardless of application?! - Weak Management since Huntley's demise?! Let Go North East (NORTHERN) get back to Core Values. Adopt a more Corporate Branding with identifiable "Sub-Brands" but linked by either Typeface or positioning to the "Northern" brand - Reduce number of brands!!, - Have a meaningful EXPRESS brand - If we continue with current miss-managed & meaningless disjointed brand approach we may as well move to a Nexus (L7) system where customer will become the focus of public service transport and adopt effective marketing to promote a truly service orientated transport system in thr region![/b]
RE: Go North East - Latest
In response to Andreos on Odd rare workings - Copied here for relevance!