(03 Aug 2021, 12:14 pm)streetdeckfan wrote I wasn't a fan of them to start with, but I'm 100% down with the cringe now!
Having thought about it, I think it's an absolutely fantastic idea from a marketing perspective.
Imagine pulling up behind that in your car, reading it and thinking how bad it is.
I don't know about anyone else, but if I see something like that, I'm thinking about it all day. And what do you associate with that, catching the bus!
However much you think about it, I'm pretty sure most folk will only use it if it takes them to where they need to go. If it doesn't. They won't.
I can think about SNE using lyrics from a Pet Shop Boys song on one of their routes. Still remember it now. Didn't use it, cos it didn't go where I needed it to go.
The big questions need to be asked about those east end boys and west end girls though...