(09 Aug 2021, 2:59 pm)Adrian wrote Genuinely though, what is the alternative?
If you're not aspirational about your product or the services you offer, then you might as well just accept that people don't want to use buses.
Hard to convey tone on a forum but I wasn't necessarily being critical, aspiration is good.
Just left me thinking in my head, probably another thread, what's the largest town (if there is one) that doesn't have an Express service? (not necc served by GNE)