(23 Aug 2021, 2:26 pm)Adrian wrote I'd say it's probably a different approach to reaching out to those who aren't customers (yet). You'd probably want to market the 'new' network, rather than informing them about changes to a network that they don't currently use. In addition to the good adverts that have been appearing for Xlines and such like, it'd be good to see some traditional communication too, such as leaflet drops, timetables/guides/maps in public areas and so on.
Even for current bus users, there's got to be a better way of making information available. There's nothing at bus stop infrastructure for example, even at bus stations and on the info screens, to advise of the service changes. That is of course somewhat out of the operators hands, but in a 'joined up network' that the politicians so desire, there needs to be more forward thinking in this area.
Surely killing two birds with one stone is more effecient than killing two, with two different stones?
Existing passengers are informed on the bus, wia a booklet and in bus stations/at stops.
Potential passengers get the same leaflet and are informed instantly of the 'improved' network in their area.
As for the visual adverts and the demonic grin 12 secs in, that's all and well if there's an express route near you, that takes you where you need to go.
For the majority, it smacks of 'this is what you could have won'. Almost Bullseye-esque and not too dissimilar to vinyls on the Solars, telling punters that some other buses have some other features.
I get creatives are struggling to maintain or even get audience attention and I blame the blind, never ending scrolling culture we are all seemingly part of.