(23 Aug 2021, 2:49 pm)Andreos1 wrote Surely killing two birds with one stone is more effecient than killing two, with two different stones?
Existing passengers are informed on the bus, wia a booklet and in bus stations/at stops.
Potential passengers get the same leaflet and are informed instantly of the 'improved' network in their area.
There's a reason why the booklet was written in the way it has been - because Go North East are killing two birds with one stone.
There have been comments made about the 'bumph' at the start being excessive, but the same booklet has been distributed via other channels to those who may not necessarily be on buses at the moment. This bit aims to appeal to those people who aren't aware of all the work Go North East has done during the pandemic to invest in its product, and how they are making travel easier. Politically this has been very well received, and Go North East has been told that they've led the way locally with how well these changes have been communicated.
This is being supplemented by additional marketing where there are positive changes (i.e. service 65, with bigger buses, much later journeys, and a new Sunday service).