(23 Aug 2021, 3:31 pm)Dan wrote There's a reason why the booklet was written in the way it has been - because Go North East are killing two birds with one stone.
There have been comments made about the 'bumph' at the start being excessive, but the same booklet has been distributed via other channels to those who may not necessarily be on buses at the moment. This bit aims to appeal to those people who aren't aware of all the work Go North East has done during the pandemic to invest in its product, and how they are making travel easier. Politically this has been very well received, and Go North East has been told that they've led the way locally with how well these changes have been communicated.
This is being supplemented by additional marketing where there are positive changes (i.e. service 65, with bigger buses, much later journeys, and a new Sunday service).
Where is this information available? We've been told its on buses and told its in bus stations, but nobody on the forum has apparently seen it.
If they are killing two birds with one stone and distributed via other channels, again - where?
Really pleased that they have been told they have led the way locally. Good to see that it's not just industry insiders doing the back-patting.