(05 Sep 2021, 9:53 pm)BusLoverMum wrote Arriva gave up on allocations a couple of years ago, though, so we're used to it!
Personally I'd rather have a bus that takes me all the way to my destination in the wrong brand than one in the right brand but I have to change buses or it's not running at all because it was cut short.
The branding would never work at Jesmond, Blyth or Durham because of how they regulate routes at each of the bus stations but imo that's a good thing. Ashington are usually a bit better though especially with the X21/X22. Personally never understood why they even tried it it's been the same since day one bar back then they made an effort to put the right bus at the start of the day now it's just anything on anything especially at Blyth.