again tin hat on as this is a close subject to some members and their employers but devils advocate here. 

I’m Go North East. I’m well run. My PR team are a bit lacking but in all, I’m well run by MG.

I run a campaign saying better than ever…then I follow that up with a glossy X Lines campaign. 

I then through not fault of my own cancel a load of services including a lot on my shiny new well advertised X Lines route  however, I knew this was coming. Now either my ops team ain’t talking to my commercial team or someone is making bad calls or being ignored.

Do I put my hands up and say, yeah, bad PR move should have thought this through, you know, like my operations director tweeting about all our great North run resource during resource related service cuts or do I point at other operators who haven’t run high profile campaigns and kept their head down? 

for every marketing win for go north east…genuinely not sure how the marketing team or agency are still in a job, it’s horrible advice.