(06 Dec 2021, 10:13 am)Dan wrote I don't think it's fair to blame Best Impressions.

Go North East has briefed in the design concepts to the agencies which they use (not limited to Best Impressions). Go North East's Managing Director made it very publicly known when starting at the company that his view was that all branded buses should have something that ties them together in one house style, having achieved something similar in his last position at Reading Buses.

This 'house style' is two colours separated by two 'road stripes' on a 55-degree angle. Inevitably any other operators using a similar livery design will look similar - there are only so many colours in the rainbow, especially colours which don't jar... That's not the design agency's fault, that's the operators'.

Ironically, and further reiterating my point, the two examples Andreos gave above (First Leeds & Tyne Valley 10) were designed by different agencies.

To the average passenger, it's not obvious in my view that the buses are run by Go North East - no longer is there a fleet name on the front or above the entrance doors, it's relatively small and towards the rear.