So I was on the drink with a colleague the other night who lives in Rowlands Gill.

I was telling him about my cheap £1 bus home and he said that was good. He didn't know my area but told me where he lived. He was gobsmacked when I told him not only was his last bus 11.35pm (X45), he could also get home for only £1.

What are GNE doing to reach out to these users? They'll unlikely go out there and proactively follow the social media channels. Maybe leaflet drops?

"You take care of the drinking, lets XLines take care of the driving"

"Last bus at 11.35pm and only £1"