(12 Dec 2021, 7:59 pm)L469 YVK wrote So I was on the drink with a colleague the other night who lives in Rowlands Gill.

I was telling him about my cheap £1 bus home and he said that was good. He didn't know my area but told me where he lived. He was gobsmacked when I told him not only was his last bus 11.35pm (X45), he could also get home for only £1.

What are GNE doing to reach out to these users? They'll unlikely go out there and proactively follow the social media channels. Maybe leaflet drops?

"You take care of the drinking, lets XLines take care of the driving"

"Last bus at 11.35pm and only £1"

I agree, there were some many people when I have been on the buses after 7pm that have been shocked with the £1 fares, for that they didn't know X service ran so late. Or when I was on the N21 that N21 had a night service.

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(12 Dec 2021, 8:01 pm)mb134 wrote Didn't they have the promotional beer mats at some point to help with this marketing push?

I think that was only in like 2 pubs/restaurants in Newcastle.