I respect your opinion here but the last thing I would do is appeal to drunks in the likes of Gosforth and Low Fell. They'll delay buses, cause a nuisance and put off other passengers.

You might have someone who works 5pm - 11pm and has to pay full fare 7 days a week because of them working earlier in the day who is put off using the bus as they feel unsafe and drive instead. That's 20x £1 fares needed to recoup that.

Local pubs maybe but it's people like cinema goers and people out for a meal etc I'd be more focused on.