(12 Dec 2021, 7:59 pm)L469 YVK wrote So I was on the drink with a colleague the other night who lives in Rowlands Gill.

I was telling him about my cheap £1 bus home and he said that was good. He didn't know my area but told me where he lived. He was gobsmacked when I told him not only was his last bus 11.35pm (X45), he could also get home for only £1.

What are GNE doing to reach out to these users? They'll unlikely go out there and proactively follow the social media channels. Maybe leaflet drops?

"You take care of the drinking, lets XLines take care of the driving"

"Last bus at 11.35pm and only £1"

I was in Stack in the town about 6 months ago and the big screen had a GNE advert on about the £1 fares. I've been in several bars where they've had the beers mats advertising this as well. There was/is a blanket marketing campaign, where or not its still ongoing now I don't know - I'd like to think it is given the time of year.

In terms of social media, it's already quite actively promoted online as far as I can see. Leaflet drops seem a bit old fashioned and not exactly targeted.

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