(12 Dec 2021, 9:10 pm)6049 wrote I was in Stack in the town about 6 months ago and the big screen had a GNE advert on about the £1 fares. I've been in several bars where they've had the beers mats advertising this as well. There was/is a blanket marketing campaign, where or not its still ongoing now I don't know - I'd like to think it is given the time of year.

In terms of social media, it's already quite actively promoted online as far as I can see. Leaflet drops seem a bit old fashioned and not exactly targeted.

Sent from my SM-G981B using Tapatalk

But how are GNE going to target the people who don't even know what they have on their doorstep?

That colleague in Rowlands Gill is a heavy car user and has probably not known anything other than the car. It's those who GNE need to be attracting and reaching out too.

If I wasn't a heavy bus user or even engaged with GNE on social media but they dropped a leaflet through my door with a local route and some key information including headline fares & first / last journey times, I'd be tempted to use in certain circumstances.

---

(12 Dec 2021, 8:37 pm)Storx wrote I respect your opinion here but the last thing I would do is appeal to drunks in the likes of Gosforth and Low Fell. They'll delay buses, cause a nuisance and put off other passengers.

You might have someone who works 5pm - 11pm and has to pay full fare 7 days a week because of them working earlier in the day who is put off using the bus as they feel unsafe and drive instead. That's 20x £1 fares needed to recoup that.

Local pubs maybe but it's people like cinema goers and people out for a meal etc I'd be more focused on.

Gosforth & Low Fell is no different to Arriva picking up the late night punters in Cramlington & Bedlington heading towards Blyth & Ashington on the last X10/X21.

Yes, you always get a few muppets on any late night service but the majority although perhaps a bit merry do usually behave.

---

Even on the 309/310/311, there are still punters just jumping on the 306/308 on shared sections without realising GNE only charge £1 after 7.00pm. Even a strapline on the lower part of the upperdeck windscreen (akin to where the MetroCentre is advertised on the RKR & TVT B9TLs) advertising that & the £1.70 single fare would make a difference. Although GNE would probably rather stick with word of mouth to reduce the risk of a response from Arriva.