Well, it's easy to get to Wallsend from Newcastle I suppose. People in Northumberland might want to go to Wallsend, but can just change buses in Newcastle. Really tickets are the problem with multiple operators. 1 ticket is preferable. Service 808 has been my saviour a few times.
Completely agree it shouldn't be taxpayers funding bus services that are of little or no benefit. A shake up of services would be great. For me I'd say the 32/32A and 33/33A/35 should all be the same operator, maybe GCT for the 32/32A and maybe Arriva for the 33/33A/35. Good transport options are important for all communities (even though most people in Northumberland drive, a bus even once a day is good to prevent isolation).
RE: Phoenix Coaches