Subcontracting. There's two ways to look at it really.

Firstly you could argue that it doesn't need to be specified on the website, as long as the service and journeys are running and a prominent notice is displayed on the bus itself that the service is being ran on behalf of GNE.

On the flipside though, perhaps it does bring into question once again the effectiveness of branding. A lot of effort was put into the promotional material to advertise different buses on different routes today, but you brand something so a customer recognises it. Are we then sure that the customer will know that its not their usual Prince Bishops bus, nor the red and blue double decker promised for the day instead, but actually a battleship grey single decker with Aline Coaches on the side? The mind boggles.

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