(02 Jan 2022, 11:22 pm)MurdnunoC wrote Why does it need to?

There's nothing in Blaydon which the folk of Benwell couldn't easily get in Newcastle unless they have some sort of Morrisons/Home Bargains fetish and I don't think the folk of Blaydon or Winlaton will be too enamoured with what the delights Adelaide Terrace has to offer. The added journey time of the 12/12A if it went through Benwell and Elswick would probably deter people currently using the service from using it plus it would need an extra bus or two added into the PVR to maintain frequency. Resources costs money and I don't see this being a profitable venture, especially in the current climate ,where bus operators are looking to cut costs to reduce overheads; or being cajoled into to cooperating with each other along key corridors in order to receive subsidy - which removes any competitive element of your suggestion.

It's a dead horse, stop flogging it.