(13 Jan 2022, 8:35 am)Adrian wrote It's all about positive language, isn't it?
On the X9/X10 bit, I wonder if 'high-specification nearly new double-deck buses' are an upgrade or downgrade on 'luxury coaches'?
Nearly new gives me ebay outlet or car dealer vibes.
I'd doubt they need the marketing but the downgrades and route amends on the X9/10 and X84/5 are ideal for Northern trains.
The whole Go North East social pages at the moment are utterly depressing, service amends, daily short notice cancellations updates - I know they have to do these things as good communication but imagine as a leisure passenger/potential passenger looking on that page - you'd be horrified