I think certain areas should have certain operators
Newcastle - Go North East with Stagecoach links between areas (independent operators from West Newcastle - A-Line, Phoenix, Henry Cooper and Peter Hogg for long distance links to Newcastle, big three operators in Gosforth/Great Park/Kingston Park and the Hexham services as now)
Gateshead - Go North East (Stagecoach X24/X34 serving Gateshead for South Shields and Sunderland)
North Tyneside - Stagecoach (Go North East Q3 in Wallsend, Arriva in Killingworth, Tynemouth, North Shields Whitley Bay and Blyth)
South Tyneside - Stagecoach
Sunderland - Go North East and Stagecoach
Durham - Go North East (Stanley Travel for local services in Stanley, Weardale for Consett)
Northumberland - Arriva (GNE 74/684 and the Arriva/Stagecoach 685)
Gateshead Central Taxis, Henry Cooper and JH Coaches for contracted services. Weardale for scholars.
RE: Go North East: Service Suggestions v2