(26 Jan 2022, 2:26 pm)Bazza wrote The question is why?

What was GNE doing wrong?  Does it show that all the gimmicks (Branded routes, constant rebranding,  fares, special routes, hi spec buses etc etc) made no positive difference whatsoever to the bottom line of the balance sheet? Perhaps even had the opposite effects due to the extra costs incurred.

I think that's a question beyond anyone's ability on this forum to answer.

We can discuss and debate the possible reasons why, but we'll never know. Andreos regularly gives his thoughts on this subject - perhaps he's right, maybe he's wrong and it's other things at play.