(27 Jan 2022, 6:11 pm)Adrian wrote "From 30 January 2022, we’re simplifying our fares to make them easier to understand. We’re also changing some ticket zone boundaries,"
...whilst attaching a list of 22 different day/week/4-weekly ticket options!

Whilst we know the industry is struggling, not only financially, but the effort to get people back on buses, it makes me wonder what Arriva are actually doing to try and encourage people back? What initiatives are they running, what work are they doing behind the scenes, or are they even trying to work with other operators to try and deliver better services? I mean it's almost criminal that they're still issuing child fares at that price. A postcode lottery, if I've ever seen one. That's something that could have been fixed in these changes...

Fare rises are always going to be negative and I'm just not seeing anything they're running to positively counter that.

tbh. the Arriva zones North of the Tyne are fine as they are. There's no real reason to change them as they work well for what they are. That child single fare might seem expensive but it's just half the price of a single so any fares at that level are going to be routes such as Berwick to Newcastle, Scarborough to Middlesbrough or Carlisle to Newcastle and for the distance travelled, £3 isn't really that bad. The train price will be much much more than that.

The pricing for day tickets etc with Arriva imo are reasonable and aren't the problem. Reducing the price of tickets would be nice from a passenger point of view but if it only picks up an extra 100 passengers and you already carry 1000 passengers a day you've just thrown away £500 or so for no reason.

There's not really 22 different ticket types there either it's just showing all the triple tickets seperately which is why there's so many zones but at the end of the day it's been produced for people who already know what they're buying so it's probably the easiest way to explain it.