(27 Jan 2022, 6:34 pm)Storx wrote tbh. the Arriva zones North of the Tyne are fine as they are. There's no real reason to change them as they work well for what they are. That child single fare might seem expensive but it's just half the price of a single so any fares at that level are going to be routes such as Berwick to Newcastle, Scarborough to Middlesbrough or Carlisle to Newcastle and for the distance travelled, £3 isn't really that bad. The train price will be much much more than that.

The pricing for day tickets etc with Arriva imo are reasonable and aren't the problem. Reducing the price of tickets would be nice from a passenger point of view but if it only picks up an extra 100 passengers and you already carry 1000 passengers a day you've just thrown away £500 or so for no reason.

There's not really 22 different ticket types there either it's just showing all the triple tickets seperately which is why there's so many zones but at the end of the day it's been produced for people who already know what they're buying so it's probably the easiest way to explain it.

You've just argued for simpler in the Go North East thread, but you're content with 13 different zones (that I count) covering Northumberland and Tyne and Wear? It's a ridiculous system and nonsensical to anyone outside of their commercial team. 

You've partially answered the question in "people who already know what they're buying", i.e. not targeting growth, but shouldn't we be looking at ways to encourage a modal shift from car to public transport in Tyne and Wear? How do complex ticketing arrangements like this help with that objective? We can't just keep looking at it as managed decline.