So, when Sapphire was introduced we were promised new vehicles, quality seats, dedicated drivers, next stop screen and announcements, charging points.. and what have we now?

The buses are now middle aged, the dedicated drivers lasted about five minutes, the NSA rarely work for both audio and visual, the charging points almost never work. I was never a fan of the seating anyway but fair enough. The windows are often dirty and you cant see through them properly, the external marketing is usually missing lettering and needing redoing.
The internal marketing is years out of date on the X3/X4 buses (it's a minor point, but the 4 section between Loftus and Whitby has long gone, so why not keep the posters accurate and upto date?)

Yes, a bus turning up and on time is everyone's priority. But it isn't asking a lot , either in cost terms or effort, for presentation to be a lot better than it is at the moment. And don't forget that it was Arriva who decided a high spec brand (introduced with great fanfare at the time) was the way forward, and would encourage new customers to use the services. So I think it's more than fair for us to be critical of what they've done or not done since then.