(23 Mar 2022, 12:14 pm)Adrian wrote I don't actually think this is a bad marketing campaign, and if we hadn't had months of unreliability, I think we'd be praising the initiative to try and build/grow services by attracting people away from cars. Does that mean I think it's an easy feat? No. 

The problem is, that we have had months of unreliability, which is continuing into the present day. Looking at the short term disruptions page, and again most of the disruption is around the time people will be finishing education or work for the day. When you're marketing directly to car owners (or users) to switch, then you really can't afford to give them a bad experience, as it might be months before they're willing to give it another try. Rising fuel costs or not.

Agree it's not a bad message (I am sure there is or were some buses running around with similar themed messages already) but the timing seems to just ignore the relatity you have described above.  When pulling several services/links North of Tyne and failing to run substantial journeys in other areas, trying to promote the bus as a viable alternative to the car - in the current context - for those that have a choice, seems unrealistic.