For me i'd rather see local based branding come back such Northern, Wear Buses, Coastline, Sunderland & District, Gateshead & District etc as I still here the odd passenger use these names to identify Go North East as an operator as these are identities that up until 2006 were a major part of the companies historic branding image.

I think the only good branding we have had in recent years is the X-Lines the rest have been repetitive templated tosh which is easily identified and associated with other operators across the country who use the same designer for there respective operations, i'd like to see the North East brake that mold and go back to basics as I think while some of these brands do look smart, they are just amendments on what was initially introduced 16 years ago and for me branding has stood still in that time, the adage I can think of is the promotional aspect of promoting features the bus provides such as wifi/nsa and slogans for fare promotion, that's it and you can do that without the need of having these ridiculous brand names we have on some of our services.