Keep the branding as it is useful

Many people and elderly with disabilities may not be able to read but recognise say a Quaylink bus they will associate that as the Yellow Bus

Or

Say Prince Bishops as the Purple Bus

It's like word association but brand association

Think the Cobalt route you want the silver and blue Bus

Yeah 95pc of buses are on branded routes but it does promote routes in other ways too

Who remembers seeing branded 685 branded service it can spark a debate to make a day out for people

Branding is useful

Think about if you see the Beamish advert Bus the association thinking I can get the bus to Beamish its a good thing branded buses as its self advertisement

You could be like Stagecoach who don't branded the buses ish

Look at X24 and X34 providing a visual advertisement when they were branded buses

You forget its enthuiasts on this page to the Joe public a bus is a bus and that is why branding and marketing is essential

If you work in Cobalt or Silverlink and see the branded bus going past you notice it and recognise it in other places and the colours associate where you have seen it so when in Cobalt people see the bus and read the side to associate where it goes

I say keep the branding and continue with it